O/A Level Business Studies
O/A Level Business Studies Outline
Business Activity
- The Nature of Business
- Types of Businesses (Private, Public, Non-Profit, etc.)
- Business Objectives (Profit Maximization, Social Objectives, etc.)
- Business Stakeholders & their Interests
Business Organization & Structure
- Organizational Structures (Hierarchical, Flat, Matrix)
- Types of Business Ownership (Sole Trader, Partnership, Limited Company, Franchise)
- Advantages & Disadvantages of Different Business Forms
- Role of Directors, Managers, and Employees
Marketing
- The Marketing Mix (4Ps: Product, Price, Place, Promotion)
- Market Research & Consumer Behavior
- Market Segmentation & Targeting
- Branding & Advertising
- Marketing Strategies (Product Lifecycle, Pricing Strategies)
Operations Management
- Production Methods (Job, Batch, Flow Production)
- Factors Affecting Location Decisions
- Inventory Management & Just-in-Time (JIT)
- Quality Control & Assurance
- Technology in Production (Automation, Lean Production)
Human Resources
- Recruitment, Selection & Training
- Motivation Theories (Maslow, Herzberg, Taylor)
- Leadership Styles (Autocratic, Democratic, Laissez-faire)
- Employee Relations & Communication
- Performance Appraisal & Reward Systems
Business Objectives & Strategy
- Strategic vs. Operational Objectives
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Corporate Strategy (Growth, Innovation, Diversification, Mergers & Acquisitions)
- Business Decision-Making Models (Cost-Benefit Analysis, Decision Trees)
Business Environment
- Micro & Macro Environment
- PESTLE Analysis (Political, Economic, Social, Technological, Legal, Environmental)
- Globalization & International Trade
- Ethical & Social Responsibility in Business
Marketing & Market Research
- Marketing Strategies & Planning
- Market Segmentation, Targeting & Positioning
- Consumer Behavior & Buying Decision Process
- Digital Marketing & E-commerce
- Product Development & Innovation
Operations Management & Production
- Operations Strategy (Efficiency vs. Flexibility)
- Total Quality Management & Six Sigma
- Lean Production, Kaizen, JIT
- Supply Chain Management & Logistics
- Capacity Utilization & Productivity
Human Resource Management
- Organizational Culture & Leadership
- Employee Motivation & Engagement
- Human Resource Planning & Development
- Recruitment & Selection (Job Analysis, Person Specification)
- Performance Management & Employee Well-being
| Free Seminar Online & Onsite |
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Free Seminar on Feb 3 To 16, 2025
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| Course Start |
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Feb 17, 2025
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