Digital Marketing Course
Join Starnexus to explore the future of digital marketing. This course is designed to help individuals and businesses master the art of growing their online presence. Covering essential topics like SEO, social media strategies, PPC advertising, and content marketing, it combines theory with real-world applications for immediate impact.
Digital Marketing Course Outline
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Importance & Scope of Digital Marketing
- Traditional vs. Digital Marketing
- Current Trends & Future of Digital Marketing
Module 2: Website Planning & Development
- Basics of Website Design & Development
- WordPress for Beginners
- UI/UX Best Practices
- SEO-Friendly Website Structure
Module 3: Search Engine Optimization (SEO)
- On-Page SEO Techniques
- Off-Page SEO & Link Building
- Keyword Research & Strategy
- Technical SEO & Site Audits
- SEO Tools (Google Search Console, SEMrush, Ahrefs)
Module 4: Content Marketing
- Importance of Content in Digital Marketing
- Blogging & Content Writing Best Practices
- Video Marketing & YouTube SEO
- Visual Content & Infographics
Module 5: Social Media Marketing (SMM)
- Facebook, Instagram, Twitter, LinkedIn, Pinterest Marketing
- Paid vs. Organic Social Media Strategies
- Social Media Analytics & Tools
- Influencer & Community Marketing
Module 6: Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
- Introduction to Google Ads
- Creating & Managing PPC Campaigns
- Display & Video Advertising
Module 7: Email Marketing
- Email Campaign Planning
- Building an Email List
- Email Automation & Personalization
Module 8: Affiliate & Influencer Marketing
- Basics of Affiliate Marketing
- Choosing Affiliate Programs & Networks
- Working with Influencers for Brand Growth
- Performance Tracking & Optimization
Module 9: Analytics & Data-Driven Marketing
- Google Analytics Basics
- Measuring & Interpreting KPIs
- Conversion Rate Optimization (CRO)
Module 10: E-commerce & Dropshipping Marketing
- Introduction to E-commerce Marketing
- Shopify & WooCommerce Setup
- Product Listing Optimization
- Sales Funnels & Conversion Optimization
Module 11: Mobile & App Marketing
- Mobile Marketing Strategies
- App Store Optimization (ASO)
- SMS & Push Notification Campaigns
Module 12: Digital Marketing Strategy & Growth Hacking
- Building a Full-Funnel Marketing Strategy
- Growth Hacking Techniques
- Case Studies & Real-World Applications
- Creating a Digital Marketing Portfolio
Module 13: Freelancing & Career in Digital Marketing
- How to Get Clients as a Freelancer
- Digital Marketing Job Opportunities
- Resume Building & Interview Preparation
- Building a Personal Brand Online
Final Project & Certification
- Hands-on Project
- Digital Marketing Strategy Presentation
- Course Completion Certification
Duration
Duration: 3 Months (Online & Onsite)
Duration: Fast Track (Online & Onsite)
Duration: One to One (Online & Onsite)
| Free Seminar Online & Onsite |
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Free Seminar on Feb 3 To 16, 2025
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| Course Start |
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Feb 17, 2025
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